In recent years, one of the mantras of product development has been iterative, user-centric design - in which prototypes are created in rapid succession, and take to users for their feedback and refinement.
Our experiences at Lattice over the last 18 months has reinforced the need for user-centric design. However. it also have led us to challenge "iteration" as a virtue.
Let me explain. Iteration is good when it incorporates new information about the manner in which a product will be used. However, several design iterations are the consequence of sloppy, rushed design specifications - when there is no new information; instead, the iteration is required to address prior oversights in the design process.
This kind of iteration masquerades (very successfully) as a virtue, but is really a vice. It is also expensive.
Where does that leave us? Our advice:
Why the Blog
As we grow Lattice, we would like to share our lessons in product design & development, building a company, and the healthcare space. We hope it presents you with some interesting ideas, and starts off useful debates.